How to properly optimize your website for Google using Page Speed

Posted by Andor on Dec 19, 2017, in SEO

Page Speed is basically a measurement of how quick the content of a page loads. It is confused often with ‘site speed’ that is basically the page speed for page views’ sample on a particular site. Page speed could be explained in ‘time to first byte’, which means the time required for a browser for receiving the first byte of information from web server and in ‘page load time’, which means the time taken to wholly display the content on a particular page. Well, it won’t matter how one measures it, faster page speed is always better. Several people have seen that faster pages rank as well as convert better. 

Google has depicted that page speed is one of the signals that its algorithm uses for ranking pages. Research showed that Google may be particularly measuring time to first byte as while it regards page speed. A slow page speed indicates that search engines could crawl lesser pages employing their allocated budget to crawl and it can affect negatively one’s indexation.  

Google PageSpeed Insights

Google PageSpeed Insights is a unique tool for optimizing the speed of your website and enhance your SEO and UX ranking in the process. This tool scores each website on a 100 point scale where score more than 85 is considered in the range of ‘well optimized’. It is best to score high as much as possible, however, scoring 100/100 is not certainly a perfect situation. Many a time you need to implement several things which have an important positive effect on UX, but relatively a negative effect on the loading speed of page. 

Page Speed Insights measures a page’s performance for desktop or mobile devices. It asks twice for the URL, once with a user-agent of mobile and next with user-agent of a desktop. It checks whether a page has implemented common performance best practices and renders a score that ranges from 0 to 100 points. And this belongs to one of the given three categories:

  • Good – The page implements most performances best practices and must offer good user experience
  • Poor – The page isn’t optimized and is possibly to offer a slow user experience. It needs prioritization soon
  • Needs work – There are some basic performance optimizations missing in the page which might result in slower user experience.

PageSpeed Insights is improved constantly for accounting new performance best practices and the offered score would change with time. A high score is related to fast user experience, although it doesn’t assures it. The tool measures how the performance of a page can be improved on:

  • Time to full page load – Proceeded time from the moment one user requests a new page to when the browser fully offers 
  • Time to above-the-fold load – Proceeded time from the moment the user requests a page to when the browser offers the above-the-fold content. 

A network connection’s performance considerably varies and hence, PageSpeed Insights considers just the network-independent facets of page performance. They are like server configuration, a page’s HTML structure along with use of external elements like JavaScript, CSS and images. If you apply the suggestions, you will be to refine the relative performance of your page. 

How to Optimize Page Speed

Page Speed is even significant to user experience. Pages having longer loading time are likely to possess high bounce rates and low average time on page. Here are some crucial ways to optimize various insights for your website:

  • Optimize Images

This is a warning from Google Insights and it could be best solved if you install a plugin like Optimus Image Optimizer from the KeyCDN. Optimus is a very potential tool, having wide features of optimizations and attention on lossless compression that decreases the size without putting any effect on quality. You will be able to compress the total existing library by just one click. Each of the images will get compressed while uploaded. In addition to it, it could compress images even to .webp format that can be utilized in combination with WordPress Cache Enabler for assuring faster times of download. 

  • Minify HTML, CSS and JavaScript

If you optimize you code, including removing commas, spaces as well as other non-required characters, you could dramatically enhance your page speed. You need to even remove formatting, unused code and code comments. As per the recommendations of Google, you can use YUI Compressor for JavaScript and CSS. You can even install a plug-in, Autoptimize for this case. Within the settings of Autoptimize, you will get the option for enabling JavaScript, CSS and HTML code optimization. 

  • Leverage Browser Caching

You can solve this issue with the plug-in KeyCDN along with WordPress CDN Enabler. They offer assets along with cache-control headers. Browsers cache abundant information like images, JavaScripts, stylesheets and others, so while a visitor visits your site again; there is no need for the browser to reload the whole page. You can employ a tool such as YSlow to check if you possess an expiration date set already for your cache. Google recommends minimum one week cache time and prefers up to one year for infrequent changing assets or static assets. 

  • Ameliorate server response time

Many things affect your server response time like the received traffic amount, resources ever page employs, the software utilized by your server as well as the hosting solution used by you. For improving the server response time, you need to go for performance bottlenecks such as slow routing, lack of enough memory and slow database questions and solve them. The highest response time of a server is below 200ms. 

  • Employ a content distribution network

CDNs or Content Distribution networks, also known as content delivery network are the networks of servers which are utilized for distributing the load of delivering content. Basically, your site’s copies are stored at several, geographically-diverse centers of data so that the users possess more reliable and faster access to your website.


With fast load times and powerful UX, you can decrease bounce rates and boost conversion and retention. Keeping the trust on Google, you are highly recommended to check out the Google PageSpeed Insights from time to time. It would help you to ameliorate your Page Speed and stay on the pulse always. 

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